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  • How Corona’s Marketers Dealt with the Shared Namesake ‘Corona’

    How Corona’s Marketers Dealt with the Shared Namesake ‘Corona’

  • When You Help Out a Partner, You Help Yourself

    When You Help Out a Partner, You Help Yourself

  • Is Healthcare Marketing Promoting AR/VR and the like, or Itself?

    Is Healthcare Marketing Promoting AR/VR and the like, or Itself?

  • Data Driven Tools Front and Center
    Data Driven Tools Front and Center in the Pandemic and Post-Pandemic World

    Data Driven Tools Front and Center in the Pandemic and Post-Pandemic World

  • The CRM Still Reigns, But Change in What it is Asked to do is Afoot

    The CRM Still Reigns, But Change in What it is Asked to do is Afoot

  • New Investment in Martech Tools Shows its Importance

    New Investment in Martech Tools Shows its Importance

  • A Not So Slight of Hand Promotion of Marketing Technology

    A Not So Slight of Hand Promotion of Marketing Technology

  • The Election Results are in, Averting a Health Crisis Still Up in the Air

    The Election Results are in, Averting a Health Crisis Still Up in the Air

  • Biden on Cusp of a Victory, Media Can’t Hide it’s Pleased

    Biden on Cusp of a Victory, Media Can’t Hide it’s Pleased

    In the previous analyses we’ve published relating to the election, there has been strong crisis, risk and security, as well as an often negative media sentiment. That all seems to have changed as former Vice President Biden is on the cusp of an electoral victory. Looking at the article analysis for CNN’s piece on the remaining […]

  • Trump’s Tweet Storm Analyzed

    Trump’s Tweet Storm Analyzed

    Donald Trump has been famous for his prolific tweeting since the start of his first presidential bid in 2015. He has changed the way politicians communicate with the general public, trying to sideline the “bias filter” of the media. We took a look at a year’s worth of Trump’s tweets last week as part of […]

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