Total Budget
$500K
6-month GTM runway
Target Customers (6mo)
90
↑ Base Case
Target MRR (Month 6)
$99.5K
↑ On Track
Blended CAC Target
$2,100
LTV:CAC 3.5:1
TAM (Global LMS)
$9.57B
2024 market size
Market CAGR
19.4%
Through 2030
Replacement Intent
43%
Orgs willing to switch LMS
ICP Companies (US)
~35K
200–5,000 employees
MRR Growth Trajectory — 6 Months
Monthly Recurring Revenue (Base Case)
Budget Allocation by Category
$500K total — 6 month distribution
Customer Acquisition by Channel
Estimated customers per channel over 6 months
Monthly Spend vs. Cumulative Customers
Spend ramp vs. customer acquisition curve
Market Insight: The global corporate LMS market was estimated at $9.57B in 2024, projected to reach $27.43B by 2030 at a 19.4% CAGR. North America holds 39% market share — the ideal launch geography for SkillBridge.
Global LMS TAM (2024)
$9.57B
↑ 19.4% CAGR
Projected TAM (2030)
$27.43B
6-year projection
North America Share
39%
Dominant region
Businesses Using LMS
83%
Globally in 2025
LMS Market Growth Projection (2024–2030)
Global market size in USD Billions
TAM / SAM / SOM Breakdown
SkillBridge addressable market sizing
Market Segment Priority Matrix
Segment size vs. acquisition priority
ICP Industry Distribution
Target customer breakdown by vertical
$500K
43%
18%
23%
Paid Media
$215K
43% of total
Product / Tech
$115K
23% of total
Content / Owned
$90K
18% of total
Earned Media / PR
$40K
8% of total
Budget Allocation — Donut Chart
Distribution across all categories
Monthly Spend Ramp — Stacked Bar
Amount ($K) per category per month
Paid Media Channel Breakdown
Budget allocation across paid channels — Amount ($K)
Cumulative Spend Over 6 Months
Running total vs. total budget — Amount ($K)
1.5%
45%
35%
Monthly Visitors
5,000
Website traffic
Demo Requests
75
1.5% conversion
Trials Started
34
45% of demos
Paying Customers
12
35% of trials
Conversion Funnel
Visitor to paying customer flow
CAC by Channel
Customer Acquisition Cost — Amount ($)
Conversion Rate Benchmarks
Your rates vs. industry benchmarks (%)
Monthly Customer Acquisition Ramp
New customers per month — 6 month projection
Phase 1: Foundation
Month 1–2
Budget: $181K
Phase 2: Soft Launch
Month 3–4
Budget: $156K
Phase 3: Full Launch
Month 5–6
Budget: $138K + $25K contingency
Phase Budget Distribution
Spend allocation across 3 phases — Amount ($K)
Milestone Timeline
Key deliverables by month
📅 Phase-by-Phase Execution Plan
Month 1–2 · Foundation Phase
🏗️ Build the Machine Before You Turn It On
Brand identity finalization · Website launch (all pages, CTAs, tracking) · HubSpot CRM setup · ICP prospect list (2,000 contacts) · Pilot case studies published · G2 profile + first reviews · LinkedIn company page + founder profile optimization · PR agency briefed · Email sequences built · First LinkedIn Ads test ($3K)
$181,000 allocated
Month 3–4 · Soft Launch Phase
🚀 Generate Pipeline, Learn Fast, Optimize Everything
LinkedIn Ads scaled to $15K/month · Google Search competitor conquest campaigns live · ATD International Conference (booth + networking) · First webinar: "How to Measure L&D ROI" · Ultimate Guide published: "Mid-Market LMS Buyer's Guide 2025" · Sales deck + battle cards built · ABM campaigns targeting named accounts · Capterra/GetApp listing activated · 35 paying customers target
$156,000 allocated
Month 5–6 · Full Launch Phase
🎯 Scale Revenue, Build Brand, Establish Market Position
Official public launch announcement · PR push to CLO Magazine, HR Dive, Training Magazine · LinkedIn Ads scaled to $20K/month · HR Tech Conference presence · HRIS partnership program activations (BambooHR, Workday) · Customer success program launched · NPS measurement begins · "State of Corporate Learning" research report published · Customer advisory board formed · Annual contract incentive (15% discount) launched
$138,000 + $25,000 contingency
Key Insight: SkillBridge's strongest differentiators are transparent pricing, 2-week deployment, and a built-in L&D ROI dashboard — all areas where Cornerstone and Docebo have documented weaknesses based on real G2/Capterra reviews.
Competitive Positioning Map
Price vs. Ease of Use — bubble size = market share
Feature Coverage Comparison
Radar chart — key capability dimensions
Competitor Sentiment Analysis
G2/Capterra review scores by dimension (1–10 scale)
Feature Comparison Matrix
SkillBridge vs. key competitors across 18 features
| Feature | SkillBridge | Cornerstone | Docebo | 360Learning | Degreed | LinkedIn Learning |
|---|
Pricing Comparison
Estimated per-user monthly cost across competitors
$12,000
2.5%
🟢 Best Case (+25%)
$187.5K
MRR at Month 6
120–150 customers · CAC $1,500
🟣 Base Case (Expected)
$99.5K
MRR at Month 6
80–120 customers · CAC $2,100
🟠 Worst Case (−25%)
$57.5K
MRR at Month 6
40–60 customers · CAC $4,000
MRR Growth — All Scenarios
Monthly Recurring Revenue ($K) over 6 months
Cumulative Customer Acquisition
Total paying customers over 6 months
LTV:CAC Ratio Progression
Ratio improvement as scale increases
Monthly Spend vs. Revenue Generated
Marketing investment vs. new MRR added — Amount ($K)
MRR vs. Target
$18K
✓ On Target
Customers vs. Target
17
✓ On Target
CAC vs. Target
$4,458
Improving
Overall Health Score
78%
Based on all KPIs
Actual vs. Target — All KPIs
Performance against monthly targets
KPI Trend — 6 Month View
Normalized performance index (target = 100)
Monthly KPI Dashboard
All targets and current actuals by month
| KPI | M1 Target | M2 Target | M3 Target | M4 Target | M5 Target | M6 Target | Status |
|---|
Channel Performance Scorecard
Budget, estimated CAC, and projected customers per channel
| Channel | Priority | 6-Mo Budget | Target CAC | Est. Customers | ROI Projection |
|---|