July 28, 2021

Entrepreneur: Marketing With Video: The Definitive Guide

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https://www.entrepreneur.com/article/375417

Marketing With Video: The Definitive Guide

2021-07-23 15:00:00, Haseeb Tariq, Entrepreneur

Content Categorization
/Business & Industrial/Business Services

Word Count:
1367

Words/Sentence:
21

Reading Time:
9.11 min

Reading Quality:
Adept

Readability:
13th to 15th

Media Sentiment
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RCS Analysis
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Risk Score
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PESTEL Scope
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Entity Word Cloud
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Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

If you want someone who can create engaging high-quality content and promote it efficiently, then look into hiring two separate individuals: one for photography and videography (usually an external contractor) and another person specifically for marketing/distribution (internal).

A videographer films your company's video content, while a video marketer is responsible for everything from creating compelling videos that resonate with viewers to figuring out how best to distribute them online so they get seen by as many people as possible.

Social videos are designed to showcase your company culture through employee interviews, walk-throughs of offices or manufacturing facilities, as well as behind-the-scenes footage from recent events like product launches.

You can even embed a video on your website using the YouTube plugin so that people who visit your site can easily view videos from any device they're browsing with (desktop, laptop, mobile phone).

However paying for distribution includes buying advertising spots on new networks like Snapchat and Tiktok, where there isn't yet competition from brands looking to share their own videos in those spaces, especially if they know how valuable this space will become over time.

Keywords
Social Media, Marketing, Videos, Video, Video Marketing

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