Apply Magic Sauce translates individuals' digital footprints into psychological profiles. It generates a Big Five Personality Profile, prediction of age, gender, sexual, religion and politics preferences. Source: Apply Magic Sauce - Prediction API -

Investigation into the five factor model started in 1949 when D.W. Fiske was unable to find support for Cattell's expansive 16 factors of personality, but instead found support for only five factors. Research increased in the 1980s and 1990s, offering increasing support for the five factor model. The five factor personality traits show consistency in interviews, self-descriptions, and observations, as [...]

Good nutrition is a essential for good health. Poor nutrition can lead to reduced immunity, increased susceptibility to disease, impaired physical and mental development, and reduced productivity.Despite these risks, many people consume too many foods high in calories, fats, free sugars or salt, and many do not eat enough fruit, vegetables and dietary fibre. Often this is down to a [...]